How to Best Promote a New Podcast for Maximum Reach?
Quote from Lilian Beck on January 9, 2024, 1:13 pmI recently launched a weekly podcast with new episodes each Thursday. I'm currently running small ad campaigns on Spotify and Podcast Addict, getting a 2.2% CTR on Spotify so far.
While it's a start, I know I need to scale my marketing to grow listenership. What have others found to be the best channels and tactics to promote a new podcast? Should I focus spend on certain platforms over others? Experiment with cross-channel funnels?
Any advice on high ROI approaches, ideal budgets, or creative strategies? Especially interested in methods beyond the standard podcast/streaming ads. My goal is to maximize reach and subscriptions cost-effectively as I continue producing regular content.
I recently launched a weekly podcast with new episodes each Thursday. I'm currently running small ad campaigns on Spotify and Podcast Addict, getting a 2.2% CTR on Spotify so far.
While it's a start, I know I need to scale my marketing to grow listenership. What have others found to be the best channels and tactics to promote a new podcast? Should I focus spend on certain platforms over others? Experiment with cross-channel funnels?
Any advice on high ROI approaches, ideal budgets, or creative strategies? Especially interested in methods beyond the standard podcast/streaming ads. My goal is to maximize reach and subscriptions cost-effectively as I continue producing regular content.
