Is it Time to Switch from X (formerly twitter) to Threads?
Quote from Alex Spite on January 9, 2024, 1:05 pmThreads is a new messaging app with some interesting features like auto-deleting messages and closed groups. It seems well-designed for privacy.
X messaging has had some recent concerns around data privacy and security flaws. Users' private messages were leaked in a recent breach.
I'm considering switching from X to Threads as my main messaging app. Threads seems less vulnerable to data issues. The auto-delete feature also gives me better control over my digital footprint.
What does everyone else think - is the improved privacy and security of Threads enough reason to ditch X, even if it means leaving behind some friends/contacts that haven't switched over? I'm interested in arguments on both sides.
Threads is a new messaging app with some interesting features like auto-deleting messages and closed groups. It seems well-designed for privacy.
X messaging has had some recent concerns around data privacy and security flaws. Users' private messages were leaked in a recent breach.
I'm considering switching from X to Threads as my main messaging app. Threads seems less vulnerable to data issues. The auto-delete feature also gives me better control over my digital footprint.
What does everyone else think - is the improved privacy and security of Threads enough reason to ditch X, even if it means leaving behind some friends/contacts that haven't switched over? I'm interested in arguments on both sides.
Quote from Ryan Spenser on January 9, 2024, 1:06 pmI've been on Twitter since the early days. It was invaluable for making new friends whenever I moved and getting a feel for each new city. However, I ditched Twitter after it turned into X - too much toxicity and misinformation.
Threads strikes me as yet another controlled propaganda channel from Instagram's parent company. I wouldn't use it personally or for marketing. Have you considered Mastodon instead? It's an open source, decentralized alternative gaining some traction.
Marketing-wise, you may see some short term advantages putting content on Threads while it's still new and Instagram is pushing adoption. But long-term, I doubt it will foster authentic engagement.
My advice would be to focus social media efforts on platforms aligning with your values and marketing goals. For me, that rules out Threads. But assess it yourself - if you think Threads' format could work for your brand, it may be worth experimenting with while still hot. Just go in skeptical of organic reach.
I've been on Twitter since the early days. It was invaluable for making new friends whenever I moved and getting a feel for each new city. However, I ditched Twitter after it turned into X - too much toxicity and misinformation.
Threads strikes me as yet another controlled propaganda channel from Instagram's parent company. I wouldn't use it personally or for marketing. Have you considered Mastodon instead? It's an open source, decentralized alternative gaining some traction.
Marketing-wise, you may see some short term advantages putting content on Threads while it's still new and Instagram is pushing adoption. But long-term, I doubt it will foster authentic engagement.
My advice would be to focus social media efforts on platforms aligning with your values and marketing goals. For me, that rules out Threads. But assess it yourself - if you think Threads' format could work for your brand, it may be worth experimenting with while still hot. Just go in skeptical of organic reach.
Quote from Lilian Beck on January 9, 2024, 1:08 pmThreads confirms the need for an omnichannel approach in marketing. The era of "overnight influencers" blowing up on one platform is ending. There will be fewer single-channel success stories.
Brands should diversify and see which channels drive the best engagement and conversions. While Threads may become a digital "town square", the dominance of any single network is over.
My take on Threads - it will enjoy a surge as Instagram pushes adoption. But authentic engagement there seems unlikely long term. To sustain growth in 2023 and beyond, marketers need an integrated strategy across multiple platforms. Betting efforts on the next "hot" app like Threads is risky.
Threads confirms the need for an omnichannel approach in marketing. The era of "overnight influencers" blowing up on one platform is ending. There will be fewer single-channel success stories.
Brands should diversify and see which channels drive the best engagement and conversions. While Threads may become a digital "town square", the dominance of any single network is over.
My take on Threads - it will enjoy a surge as Instagram pushes adoption. But authentic engagement there seems unlikely long term. To sustain growth in 2023 and beyond, marketers need an integrated strategy across multiple platforms. Betting efforts on the next "hot" app like Threads is risky.
